What are you trying to do? Articulate your objectives using absolutely no jargon.
Improve the processes of architecting and designing aerospace systems.
How is it done today, and what are the limits of current practice?
It is done today through a mixture of rigorous practices from legacy disciplines, text document descriptions, simulation models, and a mixture of more structured tools. Current practice relies on users and sponsors have a very clear understanding of their needs and the ability to express them clearly to developers, or for developers to have keep knowledge of the operational domain. Complexity frequently gets out of control and results in unexpected cost and schedule overruns.
What is new in your approach and why do you think it will be successful?
What is new is an organized and systematized combination of structured modeling, explicit heuristics, evolutionary development patterns, and analysis methods.
Who cares? If you are successful, what difference will it make?
The goals are two fold. First, to use heuristics, patterns, and model-based methods to make current best practice the normal practice. These methods should make routine what we do only with the best teams today. Second, consistent model representation practices and making explicit the heuristic elements will provide opportunities for continuous improvement through data analysis that is not now possible.