The University of Utah’s top-ranked video game program was recently given the national spotlight, as CNBC featured the U and its video game program on the business news network’s “Cities of Success” series.
According to CNBC, the series “explores cities that have transformed into business hubs with an entrepreneurial spirit and attracted capital, companies and employees.”
The feature story from CNBC is titled “From ‘Fortnite’ to ‘Hogwarts Legacy’: One university fuels Utah’s $2 billion video game industry.” Here are the opening paragraphs to the CNBC story, with a link to the full piece below:
The video game industry in Utah has become a powerhouse, growing more than 230% in the last decade and bringing in more than $2.3 billion in revenue last year.
And it’s not stopping: The market is expected to reach an impressive $4.5 billion in economic contribution within five years, according to market research firm IBISWorld.
One of the key drivers behind the growth is the University of Utah’s cutting-edge video game program.
Inside a classroom in Salt Lake City, students here are immersed in studying video games — not just playing them, but also creating them, fueling an industry that has deep roots at the campus.
Click here to read the full feature story on CNBC’s website.